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Little bit of Strategic Marketing goes a LONG way for

Catherine Zedan Grandi, L.E., who is founder and director of the Estetica Advanced Skin Care Clinic. The first marketing I provided to Catherine was just before she opened the doors of her new business in May of 2000.

Recently, I wrote a press release about Catherine’s involvement with a children’s "enrichment program" at a local School. Several weeks after the article was published, Catherine left a very nice message on my telephone voice mail. Please read or CLICK the blue box to listen to her message!

Jared hi, this is Catherine at Estetica. I just wanted to give you a call because we’re getting such a wonderful response off that ad you did (story you wrote) first with the copy and the pictures... they’re... it’s a real ‘meaty’ response.  People come in ­ they want more... and that’s what I really wanted... my goal was to get the people that are tired of the fluff... and they really appreciate reading about the young girls wanting to learn new ‘stuff’. And we’re never too old to learn new stuff! So I wanted to let you know because I was very excited. The people who have come in ­ all mention that particular ad... I ask, which ad did you see that made you call? and it’s that Saint Francis one... so cool, cool beans. Success! Thanks a lot ­ I just had to tell you because we’re so excited! Bye, bye now.
 

In May of 2000, I received the written endorsement below, shortly after creating Estetica’s first ever Print Advertisement <click to view>

 

 "Building a better mouse trap just isn’t enough. Potential clients have to know you’re out there. We had the knowledge, expertise and the state­of­the­art equipment to make our clinic a great success.  A trusted business associate recommended Straight Shooter and Associates to help us generate new business.  I called Jared and explained what we wanted to accomplish. SS&A created the photography (the image that we wanted to portray), wrote and pre-tested several headlines, then produced a powerful print advertisement for us. We’ve run that print display ad in a local publication the last three months. We’ve captured 25 new repeat clients for our clinic as a result!
I’d recommend Straight Shooter and Associates to any small business that is serious about getting more business."

Catherine Zedan Grandi, L.E. / CEO / Estetica Advanced Clinical Skin Care

Jumping Forward to June 2003

It’s three years later ­ that same ad is still running AND still pulling in new clients. Catherine has gone from ZERO to 500 clients in three years! This small business owner is very happy with the results she’s received from utilizing the marketing advice and advertising production services of the Straight Shooter.