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Testimonials
»» Mike
Simon»» David
Stuart»» Catherine Zedan Grandi, L.E.
»» David Buckley, Sr.»» Joy Gould
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Elated
Straight Shooter Client Gets the Results She Wants!
 Joy
Gould is a highly skilled and experienced Physical Therapist who contacted
me to help her increase the number of
patients for her new clinic. After interviewing her about the
unique specialties and experience she has, I suggested that several host
beneficiary relationships with surgeons
as a smart marketing strategy to start with. In other words, create
a strong list of benefits that would motivate local surgeons to refer their
patients (that have recently undergone
surgical procedures that require physical therapy) to
Joy’s clinic. What we discovered early on, is that it’s darn near
impossible to get busy surgeons to
return a phone call, let alone sit down and talk with you.
To get Joy "in the
door" and on the surgeon’s referral lists, I wrote some custom
sales letters and follow up phone
scripts then provided her just a bit of coaching to get her past the fear
of making those initial sales calls.
After that it was easy for this talented and extremely knowledgeable young
specialist to impress the heck out of
these normally "inaccessible" doctors. She got the appointments
and the new patients she wanted!
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Click to HEAR Joy
(mp3,
156kb, 53sec.)
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Hi, I got your fax from last night
it’s eight thirty on Friday morning and I think it looks really
good. I like the bigger map
because you can read the words obviously a little bit better and I
like how it says adding the words
Your Patient’s and Will like... it’s funny how just one or two words
can make it sound so much different
Hi Jared, this is Joy it’s ten
to six and you’re not going to believe who actually just called me two
seconds ago... Doctor Lcohner himself! Quite
obviously that (our) message did the trick he took
me by surprise because I answered the phone at it was him he’s
like; "Yes, what can I do for
you?" I said, I need to meet with you, I just need ten minutes of
your time and I said, Doctor
Goshgarian spoke very highly of you and I’d like to introduce myself
so any how thank you again and
I wanted you to know that it obviously paid off and hopefully will
continue to pay off and we’ll talk to
you soon, Thank You! Goodnight!
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(note: these comments were taken from several of Joy’s calls then condensed to fit on to website)
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